Ep. 34 - Signs of Success: Family, Franchising and Growth
On this episode of The Palm Beach Current, host Chris Moody sits down with A.J. Titus, president of Signarama and executive director of United Franchise Group, for a conversation about family business, entrepreneurship, franchising, leadership, and the rapid evolution of Palm Beach County.
A.J. shares what it was like growing up in a family deeply rooted in franchising, from debates around the dinner table to working in the West Palm Beach Signarama location and eventually becoming president of the company. He reflects on the lessons he learned from his father, Ray Titus, including the importance of persistence, passion, hard work, and earning your place as a leader—even within a family business.
The conversation dives into how Signarama evolved from traditional hand-painted signs to a technology-driven business incorporating digital signage, 3D printing, and AI. A.J. also explains what makes a successful franchise owner, the advantages and trade-offs of buying a franchise versus starting a business from scratch, and how a proven system can help entrepreneurs avoid costly mistakes and build long-term value.
A.J. also discusses the balance between maintaining a consistent global brand while giving franchise owners the freedom to adapt to their local markets. He shares his perspective on AI, the importance of personal relationships in business, and why simply showing up, working hard, and connecting with people can go a long way.
Finally, A.J. talks about growing up in West Palm Beach, the transformation of Palm Beach County, the area's growing business community, and what it will take to attract and retain the next generation of entrepreneurs and leaders.
It's an insightful conversation about building a lasting family business, creating opportunities for entrepreneurs, embracing change, and the people and businesses helping shape the future of Palm Beach County.
