Alex Marquez, Owner DAS Beer Garden Ep. 17
On this episode of The Palm Beach Current, host explores the incredible rise of Das Biergarten in Jupiter as one of the premier destinations for soccer fans during the 2026 FIFA World Cup. Joined by owner and manager Alex Marquez, the conversation dives into how years of dedication to the soccer community transformed the venue into a packed, electric gathering place for fans from around the world.
Alex shares the story behind Das Biergarten’s soccer roots, from opening early for obscure international matches to hosting standing-room-only crowds for the biggest games in the world. He discusses the unique atmosphere that brings together fans of different countries, cultures, and backgrounds, creating a celebration that goes far beyond sports.
The episode also covers the business side of managing a World Cup hotspot, including handling massive crowds, keeping up with demand, and planning a large-scale World Cup Final block party complete with live music, family activities, food, and a giant outdoor screen. Alex also reflects on the growing popularity of soccer in the United States, the impact of stars like Lionel Messi, and what a deep U.S. World Cup run could mean for the future of the sport.
Whether you're a lifelong soccer fan, a local business enthusiast, or simply curious about the energy surrounding the World Cup, this episode offers an inside look at how one local establishment became the place to watch the beautiful game.
In this episode:
How Das Biergarten became Palm Beach County’s soccer headquarters
The unique culture and community of World Cup fandom
Managing explosive growth during a global sporting event
The future of soccer in America
Upcoming events, including the World Cup Final celebration and DasToberfest
How does a neighborhood beer hall become the epicenter of World Cup excitement in South Florida?
On this episode of The Palm Beach Current, host explores the incredible rise of Das Biergarten in Jupiter as one of the premier destinations for soccer fans during the 2026 FIFA World Cup. Joined by owner and manager Alex Marquez, the conversation dives into how years of dedication to the soccer community transformed the venue into a packed, electric gathering place for fans from around the world.
Alex shares the story behind Das Biergarten's soccer roots, from opening early for obscure international matches to hosting standing-room-only crowds for the biggest games in the world. He discusses the unique atmosphere that brings together fans of different countries, cultures, and backgrounds, creating a celebration that goes far beyond sports.
The episode also covers the business side of managing a World Cup hotspot, including handling massive crowds, keeping up with demand, and planning a large-scale World Cup Final block party complete with live music, family activities, food, and a giant outdoor screen. Alex also reflects on the growing popularity of soccer in the United States, the impact of stars like Lionel Messi, and what a deep U.S. World Cup run could mean for the future of the sport.
Whether you're a lifelong soccer fan, a local business enthusiast, or simply curious about the energy surrounding the World Cup, this episode offers an inside look at how one local establishment became the place to watch the beautiful game.
In this episode:
- How Das Biergarten became Palm Beach County's soccer headquarters
- The unique culture and community of World Cup fandom
- Managing explosive growth during a global sporting event
- The future of soccer in America
- Upcoming events, including the World Cup Final celebration and DasToberfest
⚽🍻 Tune in for a conversation about sports, community, entrepreneurship, and the unforgettable atmosphere that only the World Cup can create.
